The International Olympic Committee (IOC) announced on Monday that brewing company AB InBev has extended its Worldwide Olympic Partnership (TOP Partnership) through 2032.
Initially signed in January 2024 for the Los Angeles 2028 Olympics, the partnership now includes both the 2030 Winter Olympics in the French Alps and the Brisbane 2032 Olympics.
“We are raising a toast to already agreeing together with AB InBev to extend our Partnership until 2032. After experiencing their first Olympic Games as a Worldwide Olympic Partner in Paris last summer, the AB InBev team impressed us – and delighted fans across the world
– with amazing celebrations of the Olympic Games through their Corona Cero marketing campaigns,” said IOC president Thomas Bach.
“The Olympic Games Paris 2024 demonstrated the global importance and reach of the Olympic Games and solidified what we already knew, and that is that beer and sports are better together,” AB InBev CEO Michel Doukeris said.
“We are pleased to extend our relationship with the International Olympic Committee until
2032, and plan to continue activating the beer category to positively engage sports fans while helping to create a future with more cheers,” he added.
— Xinhua
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