LED by the Union of Myanmar Travel Association’s Human Resources Development (UMTA-HRD), the tourism digital marketing basic online course, which is designed to upgrade Myanmar’s tourism sector with the help of digital technology, will be opened in May, according to UMTA.
It will run online during the period that the country manages to save energy consumption, and the course will cover the use of Artificial Intelligence (AI) tools in influencer marketing. During the 10-day duration from 23 May to 1 June, the class will take three hours per day – two hours for theory and one hour for practical. The curriculum will include tourism marketing, marketing mix (7P), digital marketing situation analysis and planning, AI in digital marketing, content marketing and content calendar writing, online booking and reservation systems, AI workflow, AI tools for tourism, social media marketing, email marketing and influencer marketing strategies.
It will be led by master mentors who have more than 20 years of work experience in the Myanmar tourism industry. It is specifically designed for those who want to take a new step in the tourism industry and those who want to leverage their current business.
The fee is K50,000 for members and K70,000 for non-members. Individuals can register via this Google Link: https:// forms.gle/txTt1m1bdBBEHi4w7 or through the following phone numbers: 09 2005648 and 09 5007447. — MT/ZS
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