IN Nairobi, Cloudfactory, a Kenyan firm, is leveraging artificial intelligence to transform the outsourcing market, helping clients track shoplifters, monitor lung damage from COVID-19, and identify whales. Founded in 2014, Cloudfactory initially focused on simple tasks like transcription but has expanded its services significantly since 2024, employing 130 staff and 3,000 freelancers. The firm collaborates with various clients, including US robotics companies, to train AI systems for specific tasks.
Kenya’s educated, English-speaking youth and reliable internet make it a prime candidate for outsourcing, with the potential workforce in the sector projected to grow from 35,000 to 100,000 in a few years. However, challenges remain, including concerns over working conditions and mental health risks associated with content moderation jobs. Critics argue that outsourcing firms often exploit cheap labour without investing in local economies.
The Outsourcing Association of Kenya is advocating for government support, such as tax breaks and marketing efforts, to enhance the country’s appeal as an outsourcing hub.
While AI presents both opportunities and threats to job security, industry leaders emphasize the importance of reskilling workers to adapt to evolving demands in the labour market.
AFP
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