New Zealand’s Manuka honey exporter Comvita hopes to continue to share “the healing power of nature” with more people through the upcoming annual China International Import Expo (CIIE).
“The Chinese market has always been an important part of Comvita’s global strategy, and through the CIIE platform, Comvita hopes to show more of its brand story and strength to consumers around the world,” Wang Xinru, general manager of Comvita China, told Xinhua on Friday.
The seventh CIIE will be held in Shanghai from 5 to 10 November.
The Manuka honey exporter has attended the CIIE four times, and the expo has proved an excellent opportunity for Comvita and the Chinese market to get to know each other, not only showcasing the strength of the brand and the high quality of its products, but also building bridges with partners in different fields, Wang said.
Xinhua
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