Transformative artificial intelligence (AI) will change journalism positively, said Iqbal Surve, chairman of Independent Media, a leading South African multi-platform content company.
In a recent interview with Xinhua, Surve articulated his belief that the integration of AI into journalism will lead to significant advancements. AI can process, package and present content faster, which will free journalists from mundane tasks and allow them to focus on uncovering “the story behind the story”, he said.
In that context, journalists will not be able to perform the same tasks in the past, said Surve, noting that the biggest challenge AI poses to the media industry is the need to embrace new methods of working and journalism’s evolving roles.
The future of journalism, the veteran media leader argued, will focus on “detailed investigative journalism, the story behind the story” — an area that AI cannot easily tread.
Surve likened the relationship between AI and media content to that of an architect and a building. While AI can construct a basic structure, details within — such as investigations and the humanity of stories — require human input. AI alone cannot capture the full depth and nuance of storytelling, he said.
Xinhua
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